Marketing Education

What are the Secrets of Successful Marketers?

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In today’s hyper-connected world, digital marketing has emerged as a cornerstone for businesses striving to thrive in the competitive landscape. From small startups to multinational corporations, leveraging digital channels has become imperative for reaching and engaging with target audiences effectively. Understanding the potential of digital marketing and mastering its intricacies can significantly propel your business […]

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Glossary

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Awareness stage: The first stage of the marketing funnel, when a potential customer first becomes aware of the product or service Consideration stage: The second stage of the marketing funnel, when a potential customer’s interest builds for a product or service Conversion: The completion of an activity that contributes to the success of a business

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Choose the right platforms for your target audience

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It is crucial to select appropriate platforms based on your target audience’s preferences. Using social media platforms as a digital marketer is dissimilar to using them personally. This article will provide an overview of how to establish and accomplish objectives through the use of specific social media platforms and tools. Goal 1: Build connections with

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Roles and responsibilities in digital marketing and e-commerce

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Associate-level roles in digital marketing. Below are some examples of responsibilities for associate-level roles in digital marketing. These lists aren’t comprehensive but are intended to showcase a variety of responsibilities in each role. Digital marketing coordinator* Associate-level roles in e-commerce. Below are some examples of responsibilities for associate-level roles in e-commerce. These lists aren’t comprehensive

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Advantages and challenges of digital marketing

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Traditional marketing is marketing that isn’t online. Marketers reach potential customers through printed media, television, radio, direct mail, phone calls, or billboards. Digital marketing is marketing that is exclusively online. Digital marketers focus on potential customers who engage with online content, including search engine results, email, video, blogs, or social media. This reading describes the

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touchpoint

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You learned that before a purchase happens, each interaction with a brand during a customer journey is called a touchpoint Customer journey map with touchpoints, including search, reading reviews, live chat, trial subscription, email reminder, and purchase. Touchpoints are important to monitor because they reveal the kinds of decisions customers are making during their customer

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